Dell workspace designer

Wireframes

Roles:
Art Director, Sr. UX Designer, Storyboard artist, Lead Visual Designer, Project Management, and Lead Design Integration

Challenge:
Execute a campaign for Dell to tell their story of how they were able
to help companies setup individual workstations to allow their clients
the ability to get an estimate to make their company future ready with Dell products. The campaign was an execution of a series of web sites, videos, and social media.

30 second video storyboard pitch

Storyboard:
Dell wanted to further promote their interactive workstation web site while leveraging social media. We know videos have higher click rates and respond well on social media. So we wanted to produce a video that would be compelling, but still be able to be broken up into clips with a CTA buffer for social media platforms and direct users to the interactive web site.

Client was so happy with the pitch, they wanted to extend the video from 30 seconds to a minute.

Cameron’s visual storyboard style is a mix media style. A combination of photos, Photoshop and Illustrator manipulation. Clients have found this style to be engaging and exciting.

Video Critique with vendor

Video critique:

Often times with large projects and tight deadlines, we often get the opportunity to work with multiple vendors and skill sets.

This 3D vendor animated a video based on the above video pitch. This is an example of Cameron providing a design critique for a vendor in Europe to help align the video to the original client approved pitch.